IMAX VR
In 2017, IMAX launched its flagship Virtual Reality Experience Center in LA.
As the in-house Designer, I worked on the OOH campaign, designed on-screen graphics, print materials, environmental signage and provided art direction for the A/V spot.
After the initial launch, I stepped into the role of Art Director as we rolled out additional VR centers globally including a pop-up experience for Transformers. It was a wonderful opportunity to expand into experiential retail.
Role: Designer, IMAX | Agency: Mistress
IMAX VR Flagship - Key Art Digital Displays
IMAX VR Flagship - Key Art Digital Displays
Flagship Launch
It was all hands on deck. We were on site programming screens and even putting up emergency door graphics.
Billboard in Los Angeles
Wild Posting in Los Angeles
Staff Pins & Postcards
Phase 2 - Expansion
From Los Angeles to New York City, Toronto, Manchester, Shanghai & Bangkok
IMAX VR Regal E-Walk Stadium 13
IMAX VR Scotiabank Theatre Toronto
IMAX VR AMC Kips Bay 15