Films to the Fullest
For IMAX’s 50th anniversary, we launched the biggest global brand campaign ever.
Rolled out in over 80 countries and translated into 39+ languages, “Films to the Fullest” introduced the IMAX frame, a visual device that emphasizes that IMAX can show 26% more picture than a standard movie screen. The campaign ran both in-theater and out-of-home, digitally and in print.
Role: Art Director, IMAX | Agency: TBWA/Chiat/Day
Small and Mighty
We built our in-house versioning team from the ground up. Five production artists and one motion designer produced 2000+ assets in under 3 months.
