IMAX Enhanced on Disney+

IMAX Enhanced introduced streaming and technology advancements that bring the power of IMAX to Disney+. For the first time in the home, Disney+ subscribers can stream select Marvel Cinematic Universe movies in IMAX’s exclusive Expanded Aspect Ratio - with 26% more picture.

Imaginary Forces created powerful key visuals for launch. The challenge we took in-house was to develop a suite of digital-first assets to underscore the benefits of the IMAX Enhanced experience.

Role: Art Director & Producer, IMAX | Agency: Imaginary Forces

Launch Art by Imaginary Forces

Launch Art by Imaginary Forces

 

Motion & A/V assets: Organic & Paid Social

Demonstrate what 26% more picture looks like, and why it matters.

Comparison asset | Motion Designer: Martin von Will

Expanded Aspect Ratio Education | Editor: Juan Paz

 

Anthony Russo: Launch Announcement | Editor: Marcos de la Torre

 

Chloe Zhao: IMAX Expanded Aspect Ratio | Editor: Juan Paz

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Doctor Strange in the Multiverse of Madness